Global Wine Tourism: Research, Management and Marketing
Author: Jack Carlsen
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.
Table of Contents:
Introduction, J Carlsen and S Charters
1. Section 1: The Wine Tourism Setting
Do Tourism and Wine Always Fit Together? A consideration of business motivations, R Fraser and A Alonso
2. Section 2: Wine Tourism and Regional Development, J Gammack, Murdoch University, Australia
3. Section 3: Wine Marketing and Wine Tourism, R Mitchell, University of Otago, New Zealand
4. Section 4: The Cellar Door, D Tassiopoulos and N Haydam
5. Section 5: Wine Festivals and Events, R Taylor
6. Section 6: Wine Tours and Trails, M Q Adams, University of Adelaide, Australia
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