Emeril or Great American Sampler Cookbook

Emeril!: Inside the Amazing Success of Today's Most Popular Chef

Author: Marcia Layton Turner

A revealing look at the real "Emeril live"

Emeril Lagasse is a phenomenon–a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multi-million-dollar culinary empire. Along the way, he’s added new catchphrases to the American idiom–"bam," "kick it up a notch," and "pork fat rules"–and won the hearts (and stomachs) of millions of loyal fans.

Now, for the first time, you get to enter into Emeril’s incredible world. Filled with candid stories and vivid details, EMERIL! Inside the Amazing Success of Today’s Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission–showing ordinary people how to have fun with food.

Weaving together Emeril’s personal and professional journeys to international stardom, EMERIL! Inside the Amazing Success of Today’s Most Popular Chef offers an entertaining look at how one of the world’s most talented chefs became a household name.

Table of Contents:

	Timeline	v
	Emeril's Awards and Other Recognitions	vii
	Introduction	1
1	Seizing Opportunities	11
2	New Frontiers: Striking Out on His Own	32
3	Banking on His Popularity	52
4	Emeril's Tipping Point	69
5	Hitching His Career to New Orleans's Growth	92
6	Expanding the Business and Building a Brand	109
7	Managing the Emeril Empire	130
8	The Art of Partnering	153
9	Managing His Image	174
10	Maximizing Merchandise	193
11	Changing the Image of Cooking	213
	Epilogue	227
	Endnotes	231
	Acknowledgments	243
	Index	245

Go to: Carbohydrate Counting Cookbook or Smart about Chocolate

Great American Sampler Cookbook: Recipes from the White House and Congress

Author: Linda Bauer

Follows two successful previous volumes of recipes provided by Congress and other political figures. Royalties will be dedicated to First Lady Laura Bush's pet literacy projects, Literacy Volunteers of America and Reading is Fundamental.

Library Journal

Former advertising executive Townsend, who identifies herself as one of the "seven or eight [Republicans] who live in Manhattan," has written a funny, irreverent cookbook (despite her over-the-top puns). Her "Republican" food is basically upscale-community fare with a strong Southern influence, from Mimi Ragsdale's DAR Deviled Eggs to Mother's Company Ham Loaf to Choca-Cola Cake-in short, recipes for anyone in a conservative or nostalgic mood. The author doesn't hesitate to poke fun at herself and her fellow Republicans, and this cookbook could just as easily fit into the humor section. On a more serious note, Bauer's third Sampler cookbook is intended to help eradicate illiteracy, with all royalties going to the Barbara Bush Foundation for Family Literacy and the Laura Bush Foundation for American Libraries. The second version of the book was published when George H. W. Bush was president; this one starts with President's Guacamole from George W. and includes Chicken Florentine from Dick Cheney, along with more than 200 other recipes in all from U.S. senators and representatives. For larger collections. Copyright 2004 Reed Business Information.